McDonalds Monopoly back in action, but lacks mobile app

McDonalds Monopoly 2011

The ever-popular Mcdonalds Monopoly promotion is back in full swing. While the odds of winning one of the featured prizes is several hundred million to one, patrons across the county keep track of their game pieces in hopes of hitting the jackpot.

The Monopoly promotion has been going strong for years and years since its genesis but what it truly needs now is a mobile app. With the amount of smartphone cross-promotion and QR code prevalence, I’m surprised a mainstream marketing strategy does not have its own app.

The game would exist harmoniously with a mobile app and allow users to track their pieces, review rules and enter their extra online codes that are provided on each piece. I can vision a great user interface on any of the mobile platforms (iPhone, Android, Windows, etc.) But I’m disappointed that the Mcdonalds team didn’t include these features and I hope that they will stay current with the latest trends and technology in the game’s future years.

As they say, “If you’re not keeping up, you’re falling behind.”

4 Responses to “McDonalds Monopoly back in action, but lacks mobile app”
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