Google’s second attempt to break into the social sphere: The +1 button

After Google Buzz launched, the public saw Google’s intentions to try and get a foot in the door to the ever popular social networking scene. Since then, Buzz has lost it’s luster (if it ever had any), and Google has been scuffling around trying to figure out how to saturate this market.

And so +1 was revealed just several weeks ago. Google’s +1 button is another attempt at socializing the Internet experience in a way that’s almost been done plenty of times before, some would say.

But to Google, this is something that will change the way word gets around and will aid in the online content decision process. The way it works is simple: A button will be shown next to an article, a product, a web page, an item, a video, etc. When someone clicks that button, they have publicly “+1’d” or basically “liked” that item for all to see. So when you see something you like, you click the button and now your friends can see that you’ve liked it if they come across the same item online.

So far, I have seen the button in a lot of different places, mostly YouTube videos and Google Shopping or Google search results, but I haven’t seen any likes, as in each of the button’s counters are stuck at zero. I suppose it just takes time for the numbers to start flowing in. That or people are just comfortable “Liking” online items via Facebook. For the time being, I’m even displaying the button on my own site’s posts, just to see if it gets some use (see below).

But don’t take my commentary to heart. Check out Google’s promotional video here to see what it’s all about.

5 Responses to “Google’s second attempt to break into the social sphere: The +1 button”
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