Why the “30” at the end of a press release?

I’ve skimmed through hundreds of press releases this year as The Towerlight‘s Editor-in-Chief. And while most of those I received didn’t really apply to our readership, there is one thing that caught my eye. The “–30–” at the end of those releases.

I’m well aware that this is merely a formatting standard for public relations professionals, but where did the number originate?

According to Press-release-writing.com, the number 30 likely came about during the Civil War when telegraphers would end a telegraph by typing “XXX,” which is the Roman numeral for 30. Interesting.

Glad I’m finally able to put that question to rest.

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