“Facebook movie” campaign begins

(photo courtesy/ Mashable.com) The poster shows an image of the Facebook founder Mark Zuckerberg, as portrayed by Jesse Eisenberg.

On Mashable.com today, there was a post showing the first poster for the up and coming feature film, The Social Network, set to release this fall. It is the first poster to kick off the promotion campaign for the film.

Since the movie was first announced, it has quickly been coined as “the Facebook movie” as the film is one of the first in the industry to focus on the ever-growing and changing social media culture we live in today.

After hearing about the film, my immediate questions were something along the lines of, “Well, what will this film mean to us in six months?”

The obvious concern is that multimedia trends and technologies, especially those centered around online social networking are rapidly changing and I’m sure will continue to do so. It’s very possible that this movie may be great and sell millions because, well, who isn’t on Facebook and who wouldn’t see this if they are on Facebook.

The problem this film faces is that it may be quickly outdated and irrelevant to our society unless it is produced very carefully. The producers will have to focus on the changing trends of our time and how quickly new multimedia networking skills are adopted by the next generation. Hopefully, we’ll see a lot of these elements in October when the film is released.

However, judging by the tagline for the film which says, “You don’t get to 500 million friends without making a few enemies,” it is likely that the movie is set to focus on the legal aspects Facebook’s founder has gone through and what the potential privacy and ethical risks are involved with broadcasting information to the public on the Internet. These aspects of the topic are more concrete and less evolving. If the film were to go that route, I’d say it would be a safe bet.

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